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This happens to every player regardless of his level of professionalism and experience. Sooner or later, each better may have some bad time that will last a certain period. In some cases, a better may even decide to stop betting, because it can be quite difficult to survive after some series of failures. Nevertheless, it is very important to understand that any good period can stop at any time. You should not take it as a failure or a complete collapse, on the contrary, this is a great time to stop and think about what exactly you did wrong. Perhaps it is time to change something. Or maybe it’s just to get distracted and do something else. In this article, we have prepared several tips so that each better could more easily survive the period of failures and get out of the situation as a winner.
If you have a website or mailing list, chances are you’ve wanted your audience to perform a specific action from time to time. Whether you’re asking people to download white papers, sign up for a newsletter, click on a webpage, or purchase a product that’s on sale, a strong call to action will lead them exactly where you want them to go. The following tips can help you craft a call to action that gets results.
Use strong command verbs. When it comes to persuading your audience, you don’t want to mince words. People who read your newsletter or come to your website should know exactly what you want them to do through the use of strong verbs. Phrases like “download today,” “buy now,” “start your free trial,” and “subscribe here” tell people what they should do to get access to content, services, or products.
Offer value. The more you can communicate that you understand your audience’s pain points, the more likely they’ll be to trust you to alleviate them. After you’ve done that, use your call to action to show people how you can help with their problems. If your audience is clear about the value proposition you have to offer, they will be more motivated to act.
Create a sense of urgency. No one wants to miss out, so creating urgency in your call to action will get people to do something right away. By mentioning that your offer has a limited supply or availability, you activate readers’ desire to click before it’s too late.
Exploit psychological needs. Using your call to action to address people’s basic psychological needs is an effective way to persuade them on a subconscious level. For example, people have a need to belong, so you can exploit that need by mentioning how many readers have already taken advantage of your product or service.
Use placement to your advantage. It doesn’t matter how effectively worded your call to action is if the audience doesn’t see it. If you’re placing it on your website, position it at the top center of the page where it can’t be missed. And don’t forget to add the call to action to every page of your site, so visitors can see it no matter where they are. Similarly, in a newsletter, it’s a good idea to add your call to action above the fold, so you can grab subscribers’ attention as soon as possible.
A strong call to action is an effective way to increase your conversion rates and get the results you want on a marketing campaign. But it’s also an extension of the relationship you want to build with current and prospective customers. When you deliver on your promises and give people what they need, you build trust with your audience that extends far beyond any one call to action that you create.
For many people, psychology theories are something they only thought about in their Psych 101 course. However, although you may not spend a lot of time now thinking about the finer points of cognitive development or the feeding times of Pavlov’s dog, the following are some psychological theories you should keep in mind in order to market your services and products effectively.
Social proof. People don’t believe marketing, but they do believe other people. As a result, social proof makes consumers want to adopt the behaviors or beliefs of those they like and trust. If your target audience sees their peers taking an interest in your brand, they will too. To leverage this tendency, share case studies and statistics about your satisfied customers. This will help build your credibility among people in the same demographic and convince them to try your products.
Reciprocity. We’ve all had this experience: Someone does something nice for us and it makes us feel so good about them that we want to do something nice for them in return. This idea of reciprocity is a great way to build brand loyalty. If you give current or potential customers something—a handwritten thank you note, a free consultation, a branded t-shirt—it will trigger the desire to engage with your company more.
Scarcity. When you create the perception that your product is rare, you increase the desire people have to get it. No one wants to miss out on something valuable, so advertisers take advantage of the scarcity principle by using phrases like “only five left in stock” to let consumers know the demand is so high that they might miss out if they don’t act now.
Admit flaws. It may sound counterintuitive, but when brands admit they’ve made a mistake, it actually builds trust among consumers. No one wants to feel like they’ve been duped, so if you make a mistake, or you find there is a flaw in your product, be sure to be upfront and honest about it. Remember, the coverup is always worse than the crime.
Anchoring. When you’re running a sale, anchoring will subconsciously convince people they need your deal. The way to use this principle is to first display the regular price of the product and then give the sale price. Since people use the first information they receive to make decisions, putting the regular price of a product front and center will make the sale price irresistible to them.
These strategies can be a powerful way to make current customers happy and attract new ones. However, proceed with caution: Although you want to encourage people to connect to your brand in an authentic way, you don’t want to use psychology tactics against your customers by manipulating them. Honesty and transparency win the day.
Historically, tribes consisted of people who banded together for the good of their community, and shared duties so they could survive and raise the next generation of the tribe together. While tribes today are bonded more around social interests than survival, the people who are part of them still take them quite seriously—which creates opportunities for marketers who want to build a tribe around their brand. Organizations that have found their tribe and nurtured it create a community of loyalists who not only buy their products, but also become “brand ambassadors.” But in order to do this successfully, you need to build your tribe. The following tips can help.
Define your purpose. Another name for tribe marketing is purpose-driven marketing and there’s a good reason for that: A tribe needs something to rally around. To get this kind of support, your organization must present a strong purpose that people can identify with. Since tribes can be formed around any product as long as members feel deeply connected to it, companies are tasked with defining why they’re selling their products and the value proposition these products provide—namely how they will contribute to the passions of the tribe.
Find your members. Once you create a strong purpose that your targeted followers can identify with, you need to find these people. It doesn’t matter if you’re looking for avid hikers, parents, or indie music enthusiasts, you must identify who your core audience is and where they congregate – on or offline in order to reach them.
Communicate with the tribe. The cornerstone of any good leadership is good communication, so it’s important to regularly reach out to your tribe and keep them engaged. Sending newsletters, announcing sales, responding to social media posts about your company, and blogging about what’s going on with your organization can increase engagement with your tribe and reinforce their love of your brand.
Provide a good experience. Your tribe members may or may not be actual customers, but all will have some influence in the tribe. And just because they’re with you now doesn’t mean they’ll continue to be if they’re not treated well. It’s important not to take tribe members for granted – always address their concerns respectfully and communicate how much you appreciate them. This way, they will continue to support you and enlist new members to join the tribe.
Create a place to congregate. Having a place for the tribe to “meet” and speak freely about your products (the good and the bad) and service is essential. To that end, you can encourage people to post about your company under a hashtag you create or provide places on your company’s website for them to write reviews and talk to each other – and most importantly, a place for you to communicate directly with each personally.
When companies take steps to create and nurture their tribes, it’s a win-win situation—with consumers getting a chance to gather around the brands they love and reading honest communication they need. Find your tribe! Your organization will benefit from the relationship for years to come.