Losing streak, how to handle?

This happens to every player regardless of his level of professionalism and experience. Sooner or later, each better may have some bad time that will last a certain period. In some cases, a better may even decide to stop betting, because it can be quite difficult to survive after some series of failures. Nevertheless, it is very important to understand that any good period can stop at any time. You should not take it as a failure or a complete collapse, on the contrary, this is a great time to stop and think about what exactly you did wrong. Perhaps it is time to change something. Or maybe it’s just to get distracted and do something else. In this article, we have prepared several tips so that each better could more easily survive the period of failures and get out of the situation as a winner.

Stay calm no matter what the situation is

This is very important in any life situation and is especially important when it comes to business, work, or sports betting, which can also be called a business. Do not panic, go into the bout or make hasty conclusions. In fact, a series of failures is a completely normal situation that happens in the life of each of us. A prolonged depression here will not help you with anything, so you need to be able to stay calm and stable in your calculations even in such a difficult situation. It has long been known that anxiety can affect not only our mood, but also the health of the whole organism. Excessive agitation can cause stomach problems, headaches, and has a bad effect on the immune system. Being able to stay calm is an excellent skill that will allow you to quickly and effectively solve all problems.

Revise your usual budget for rates

If the series of failures really dragged on, then it is worth reviewing the size of your usual bets and reducing them for a while. It should be understood that the failures will finish sooner or later and you will be able to return to the usual rhythm again, but temporarily you can change the approach to the bets to make the losses minimal. In fact, it does not always make sense to be so critical of this issue. Reducing the size of rates is only when the series of failures really dragged on and you do not quite understand what exactly is going wrong.

Review your strategy

It is possible that this is not necessary, because failures happen to each of us. But if you noticed that following your strategy can no longer bring you all the same advantages as before, then it may be worthwhile to revise your strategy and change it a little. This is a completely normal situation, because from time to time certain circumstances may change. This may lead to the fact that the strategy will lose its relevance. Each such period will only help you to improve your tactics and improve your betting skills.

Stop, let yourself some kind of rest

As soon as the losing streak has begun and you have already managed to lose significantly several times, you should give yourself some time to rest and only then proceed to the analysis. If it turns out to be completely distracted, the solution to the problem may come quite unexpectedly. But for this you need to completely distance yourself for some time. Embark on a sudden journey, relax with friends or family, visit your relatives. Do everything that allows you to forget about failures and relax.

When you make sports bets and try to become a professional in this business, it is very important to choose a good bookmaker. Working with professionals, it is much easier to recover from failures and return to winning bids. A good example of a reliable company is this one In any case, even a protracted period of failure can lead you to new heights, if you can use this time correctly.

Get Results With a Strong Call to Action

If you have a website or mailing list, chances are you’ve wanted your audience to perform a specific action from time to time. Whether you’re asking people to download white papers, sign up for a newsletter, click on a webpage, or purchase a product that’s on sale, a strong call to action will lead them exactly where you want them to go. The following tips can help you craft a call to action that gets results.

Use strong command verbs. When it comes to persuading your audience, you don’t want to mince words. People who read your newsletter or come to your website should know exactly what you want them to do through the use of strong verbs. Phrases like “download today,” “buy now,” “start your free trial,” and “subscribe here” tell people what they should do to get access to content, services, or products.

Offer value. The more you can communicate that you understand your audience’s pain points, the more likely they’ll be to trust you to alleviate them. After you’ve done that, use your call to action to show people how you can help with their problems. If your audience is clear about the value proposition you have to offer, they will be more motivated to act.

Create a sense of urgency. No one wants to miss out, so creating urgency in your call to action will get people to do something right away. By mentioning that your offer has a limited supply or availability, you activate readers’ desire to click before it’s too late.

Exploit psychological needs. Using your call to action to address people’s basic psychological needs is an effective way to persuade them on a subconscious level. For example, people have a need to belong, so you can exploit that need by mentioning how many readers have already taken advantage of your product or service.

Use placement to your advantage. It doesn’t matter how effectively worded your call to action is if the audience doesn’t see it. If you’re placing it on your website, position it at the top center of the page where it can’t be missed. And don’t forget to add the call to action to every page of your site, so visitors can see it no matter where they are. Similarly, in a newsletter, it’s a good idea to add your call to action above the fold, so you can grab subscribers’ attention as soon as possible.

A strong call to action is an effective way to increase your conversion rates and get the results you want on a marketing campaign. But it’s also an extension of the relationship you want to build with current and prospective customers. When you deliver on your promises and give people what they need, you build trust with your audience that extends far beyond any one call to action that you create.

Five Marketing Psychology Principles You Shouldn’t Ignore

For many people, psychology theories are something they only thought about in their Psych 101 course. However, although you may not spend a lot of time now thinking about the finer points of cognitive development or the feeding times of Pavlov’s dog, the following are some psychological theories you should keep in mind in order to market your services and products effectively.

Social proof. People don’t believe marketing, but they do believe other people. As a result, social proof makes consumers want to adopt the behaviors or beliefs of those they like and trust. If your target audience sees their peers taking an interest in your brand, they will too. To leverage this tendency, share case studies and statistics about your satisfied customers. This will help build your credibility among people in the same demographic and convince them to try your products.

Reciprocity. We’ve all had this experience: Someone does something nice for us and it makes us feel so good about them that we want to do something nice for them in return. This idea of reciprocity is a great way to build brand loyalty. If you give current or potential customers something—a handwritten thank you note, a free consultation, a branded t-shirt—it will trigger the desire to engage with your company more.

Scarcity. When you create the perception that your product is rare, you increase the desire people have to get it. No one wants to miss out on something valuable, so advertisers take advantage of the scarcity principle by using phrases like “only five left in stock” to let consumers know the demand is so high that they might miss out if they don’t act now.

Admit flaws. It may sound counterintuitive, but when brands admit they’ve made a mistake, it actually builds trust among consumers. No one wants to feel like they’ve been duped, so if you make a mistake, or you find there is a flaw in your product, be sure to be upfront and honest about it. Remember, the coverup is always worse than the crime.

Anchoring. When you’re running a sale, anchoring will subconsciously convince people they need your deal. The way to use this principle is to first display the regular price of the product and then give the sale price. Since people use the first information they receive to make decisions, putting the regular price of a product front and center will make the sale price irresistible to them.

These strategies can be a powerful way to make current customers happy and attract new ones. However, proceed with caution: Although you want to encourage people to connect to your brand in an authentic way, you don’t want to use psychology tactics against your customers by manipulating them. Honesty and transparency win the day.

Five Principles of Tribe Marketing

Historically, tribes consisted of people who banded together for the good of their community, and shared duties so they could survive and raise the next generation of the tribe together. While tribes today are bonded more around social interests than survival, the people who are part of them still take them quite seriously—which creates opportunities for marketers who want to build a tribe around their brand. Organizations that have found their tribe and nurtured it create a community of loyalists who not only buy their products, but also become “brand ambassadors.” But in order to do this successfully, you need to build your tribe. The following tips can help.

Define your purpose. Another name for tribe marketing is purpose-driven marketing and there’s a good reason for that: A tribe needs something to rally around. To get this kind of support, your organization must present a strong purpose that people can identify with. Since tribes can be formed around any product as long as members feel deeply connected to it, companies are tasked with defining why they’re selling their products and the value proposition these products provide—namely how they will contribute to the passions of the tribe.

Find your members. Once you create a strong purpose that your targeted followers can identify with, you need to find these people. It doesn’t matter if you’re looking for avid hikers, parents, or indie music enthusiasts, you must identify who your core audience is and where they congregate – on or offline in order to reach them.

Communicate with the tribe. The cornerstone of any good leadership is good communication, so it’s important to regularly reach out to your tribe and keep them engaged. Sending newsletters, announcing sales, responding to social media posts about your company, and blogging about what’s going on with your organization can increase engagement with your tribe and reinforce their love of your brand.

Provide a good experience. Your tribe members may or may not be actual customers, but all will have some influence in the tribe. And just because they’re with you now doesn’t mean they’ll continue to be if they’re not treated well. It’s important not to take tribe members for granted – always address their concerns respectfully and communicate how much you appreciate them. This way, they will continue to support you and enlist new members to join the tribe.

Create a place to congregate. Having a place for the tribe to “meet” and speak freely about your products (the good and the bad) and service is essential. To that end, you can encourage people to post about your company under a hashtag you create or provide places on your company’s website for them to write reviews and talk to each other – and most importantly, a place for you to communicate directly with each personally.

When companies take steps to create and nurture their tribes, it’s a win-win situation—with consumers getting a chance to gather around the brands they love and reading honest communication they need. Find your tribe! Your organization will benefit from the relationship for years to come.

IT outsourcing strategy: how to outsource right

Businesses large and small are outsourcing their IT operations to third-party IT services companies for decades already. However, simply outsourcing IT tasks to a third-party company does not grant success. In order to be sure you invest time and money efficiently, a proper IT outsourcing strategy must be in place. We explain how to design it, what to look for and how to make sure IT outsourcing is beneficial for your business.

The first step to successfully outsourcing IT processes is finding a trustworthy IT outsourcing company like it outsourcing company IT Svit. A good IT partner must have some decent experience with a wide range of IT services, from web/app development and automated testing and QA, to cloud infrastructure deployment, DevOps services, blockchain solutions development and deployment, building cloud monitoring and Big Data analytics solutions, training ML & AI models, etc. In this case, you will avoid the mess of managing multiple remote teams from various Managed Services Providers.

How to select a good company? Experience and size must be the first factor, as small teams rarely have enough experience to cope with the scope of tasks of a larger IT outsourcing cloud computing project. Bigger teams field larger numbers of more experienced talents and can meet all project requirements with little effort.

The next way to choose a Managed Services Provider is through references from their previous customers. If an IT outsourcing company does their job well, they will be able to provide multiple reviews and feedback from satisfied clients.

Thus said, when a trustworthy IT outsourcing company is selected, it’s time to write down a clear partnership strategy. This process boils down to 4 major points:

  • Establish the project goals
  • Compose a precise project requirements list
  • Set current performance levels as the baseline
  • Select correct KPIs and track progress

A breakdown of each point is below.

Establishing project goals

Every IT outsourcing project must have a clear goal: lowering the OPEX, optimizing the infrastructure to remove excessive machines, getting rid of performance bottlenecks, etc.

A neat list of such goals will help visualize your expectations. In addition, you must make decisions like:

  • Should you work with 1 bigger company or several smaller teams?
  • Will core business processes be outsourced?
  • Should IT outsourcing cloud computing be a one-time project or a permanent choice?

Once your stakeholders make these decisions, you can move to form a list of project requirements.

Precise project requirements list

Write down everything you want to achieve during this project. Ask your company stakeholders to express their expectations regarding the IT outsourcing project outcomes. This list will highlight possible room for growth inside your organization — why pay to another party for fixing the things you can fix yourself? At the same time, this will help organize your project requirements, so you will all be on the same ground and know what you want to achieve with this project.

Setting the current baseline of performance levels

It is impossible to state something was improved if there are no measurable results and signs of such an improvement. Therefore, some parameter values must be accepted as baselines, so performance improvement will result in the growth (or reduction) of these values (like lower issue resolution time, more concurrent sessions, etc.)

Measure the progress using correct KPIs

Use measurable KPIs to demonstrate the impact of outsourcing IT workflows. The parameters can include things like:

  • Issue response time
  • Time-to-resolution
  • Revenue growth
  • Percentage of customer satisfaction
  • Fluency of communication

These KPIs can be measured by certain tools, so you can visualize the progress and impact of your partnership with an IT outsourcing company.

Conclusions on building an effective IT outsourcing strategy

Use these 4 steps to form a transparent and effective IT outsourcing strategy. This way, your team will dedicate more effort to the strategic growth of your business, while the IT outsourcing company will take care of delivering the expected project results.

LinkedIn opportunities for law firms

In the last few years social media marketing for law firms become very popular. But among the social networks we have to highlight one of the most interesting. LinkedIn has more than 375 million registered users. LinkedIn ‒ is a powerful tool for developing legal practice and an effective way to stay in touch with colleagues and clients around the world. However, in order to see significant results, professionals need to purposefully use this tool along with other marketing initiatives. A good LinkedIn profile alone will not double the profit. Expanding a network of contacts is not the only goal; it is important to interact with contacts on LinkedIn, focusing on your goals. Many lawyers use the advanced search to find potential clients (including employees of companies that interest them) and organize personal meetings. How to use LinkedIn profile at full capacity?

This tool allows you to create a successful business model of a law firm and set up a constant stream of large clients. Yes, this social network is ideal for finding corporate customers who can bring excellent income. Also, there are many tools for the development of personal lawyers and for the development of a large law firm. But in order to fully use all the functionality of LinkedIn, you need to be able to work with this social network.

If you want to use LinkedIn most effectively to promote your company, these tips will help you understand where to start

  1. Tell a success story. One of the best ways to explain to people how LinkedIn can benefit them is to share success stories with them. The ideal option is to use success stories from the practice of your company, but if there are no examples yet, then you can look for examples of such stories on the Internet.
  2. Develop a promotion strategy in LinkedIn and ways to measure achievements. Developing a strategy and system for measuring achievement will help you to get the most out of your time spent working with LinkedIn. Make sure that every team member understands why he needs a LinkedIn profile and what he wants to achieve with it.
  3. Make sure that the profile of each employee correctly positions him and his company. Only 25% of registered lawyers believe that their profiles successfully represent them. This is an alarming fact, considering that LinkedIn profiles are high in search query results. A badly designed LinkedIn profile will do more harm than good.
  4. Encourage colleagues to expand your network of contacts on LinkedIn. Show them different ways to find people to collaborate. Encourage the establishment of contact on LinkedIn between colleagues of your company: this contributes not only to internal marketing (through sharing materials via LinkedIn), but also allows you to identify relationships with customers that are not fixed in your customer base, for example, friendships.
  5. Encourage group membership. LinkedIn has some very useful and well-managed groups. Before entering, read the group discussions and find out which of your contacts are there.

According to the US agency BTI Consulting, searching the Internet is the second most popular way to hire a lawyer for clients after personal recommendations. At the same time, 30% of lawyers of different companies call LinkedIn the best website of those that they regularly visit. “Not only the best, but also the most effective!” Concludes the British communications agency Byfield Consultancy. A survey of one hundred leading law firms in the UK conducted by them showed that LinkedIn is the most effective of all social media for receiving new orders: 48% of law firms receive them through LinkedIn (second place is occupied by Twitter and the corporate website – 38% each).

Online casino machines

Today video slots are experiencing the greatest increase in popularity since their invention. Actively contributed to this by their integration into the virtual space, because of which slot machines became available to a greater number of potential players. Companies that develop slot machines regularly replenish their collections, trying to find an approach to a growing, but at the same time, demanding audience. For obvious and sometimes elusive reasons, certain video slots rush ahead, earning fame from the players. Their growing popularity makes them reckon with themselves and, as a result, they can be found in various online casinos in the “Best” category. This is especially useful for novice players who crave experience and are lost in front of many slots. Manufacturers, paying tribute to the popular gaming machines, often release updated, improved versions of models that had time to win the sympathy of the audience.

Secrets of the popularity of slot machines

Many people are interested in the question of the reasons why certain slot machines are gaining popularity in online casinos. After all, there are a huge number of manufacturers who regularly release all new models of online video slots for unique and non-repetitive subjects. But, nevertheless, only a certain part of the entire range will have to take a place in the hearts of users. The secrets of popular slot machines are in their fascination. When the game is fascinating and entices even at the stage of testing it in demo mode. Popular slot machines in online casinos have catchy scenes, supported by realistic graphics, audio accompaniment, and ease of managing the gambling process. All these are external parameters that create the first thing – which is very important – impression.

But it is necessary to mention the primary task of all playing in video slots – rewards! No less significant role in popular slot machines plays and their ability to please players with high winnings. Therefore, the rate of return directly affects the attitude of the audience. The generosity of the slot does not remain without attention and with high probability will win the love of users.

Undoubtedly, users of top-end device manufacturers have a potential success rate. With their authority, they are able to influence the loyalty of the audience, and a thoughtful approach to the presentation of new products ensures high demand.

A special category among popular slot machines in online casino are those that have been on the market for decades. The so-called classic is so fond of a large number of gamers that it can now compete with the latest developments. Even modern graphics and bright animations are able to block the authority of such slots earned over the years. These “diamonds” of the collection manufacturers reliably protect, improving and re-releasing them.

The advantages of popular slot machines in online casinos

The popularity of slot machines from year to year increases for some reason. The game on them with the transition to the virtual world has become even more accessible. Everyone who wants can freely test any favorite slot. This opportunity is provided by the availability of a demo version of all popular slot machines. Demo mode allows manufacturers to introduce new products to players and attract an additional audience. Players learn the rules and features of slots, orient themselves in the preparation of valuable combinations and learn about the role of each character. When all questions are resolved, it’s time to start a standard game and make real bets!

In general, popular slot machines provide masses of benefits to those Internet users who are focused on having fun or are looking to relax after the end of a working day.

Moving from state to state – 5 tips that will make it easier for you

Very often there is a need to move between the states. This may be due to work or any other reason. However, many people may experience certain problems. For example, if you are going to move to San Bernardino County then you will need to solve a number of issues that may arise. Let’s find out how the transition between different states takes place and what needs to be done. We will highlight 5 basic tips that will help you get through the process of moving quickly and quietly.

1. First, you need to leave the apartment occupied

It is necessary to inform in advance that you are moving out, as well as to organize the restoration of all changes that could have been made to the design of the apartment – repainted walls, holes in the walls, and so on. Also need to clean the carpet. You can save your strength by spending money in return; at least, for the complex option “leaving without a smut”, you will pay around $ 200 so cleaning the carpet and filling holes in the walls does not soar you. The main thing – to clean the apartment from their belongings and return the keys. If something large is thrown out (for example, a sofa), then it is necessary to attend to its disposal separately and independently, although many “threw” all sorts of large objects to the place of general garbage dumping.

2. The second important point – mail redirection

Strangely enough, but a large amount of paper mail (not necessarily spam) comes in: all sorts of letters from banks, for example, or correspondence with government agencies. In this case, you will not want these letters to continue to arrive at the old address. Therefore, it is possible to order the official “mail redirection” service from the United States Post, and during the year your mail delivered to the old address will be sent to the new address for free. You can order this service directly on the USPS website, for verification of your identity, use a payment card, from which one dollar is debited for verification. About a week later, the service is activated and the old mail starts to arrive at the new address, with a sticker “inform the sender about the new address!” Naturally, it is recommended to do this – change the address to the new one in banks and other necessary services.

3. Hire a good company to move

A great way to save your own strength and time will be to hire a suitable company that professionally handles interstate travel and can do everything for you quickly and efficiently. We recommend that you pay attention to this service, which has excellent experience in moving and will be able to ensure the safety of your cargo. Such a company will save you from having to hire a car and movers separately and will be able to independently pack all your belongings and then unpack them in a new apartment. This way you can get rid of unnecessary problems and entrust this process to professionals. Of course, you can do everything yourself, but it is always very uncomfortable and takes a lot of free time.

4. After things have been transported and moved, you need to get a new registration

Well, not really, of course, but within 60 days after the move you need to change the driver’s license to the sample of the new state. Getting a driver’s license with a new address is very useful, since this is the main identification document and sooner or later this document with a new address will be needed.

5. In addition to the driver’s license, you also need to re-register the car to the new state at the new address (also within 60 days)

From the fact that you need to re-register – car insurance. There are different tariffs between different states, so this process is also obligatory, otherwise there will be problems with payments if you do not inform in time about the change of address.

Outdoor Advertising Tips That Will Get You Noticed

On any given day when you’re out and about, you have the potential to see hundreds of outdoor advertisements. But do you really pay attention to them? What attracts your eye to them? Competition for viewership on outdoor advertising is quite high.  Mobile devices, auto and pedestrian traffic, people’s attention spans and the time available to read an ad all play into whether an ad can be effective or not. The following tips can help increase the viewership of your outdoor ads:

Less text, more impact. People don’t have time to read a lot of text on posters or billboards, so it’s best to use no more than seven words in your ad. Brevity is key to getting people’s attention quickly, so the fewer words you use, the better.

Readable font. The catchiest message won’t matter if people who see your ad can’t read it. Font styles that are large and clear will make it easier for people to read the message quickly, rather than make them avert their eyes to something else.

Relevant images. Having an eye-catching image is important, but it must be relevant to the message. An image which lacks definition or clarity may appear instantly confusing to the viewer – and their attention will move elsewhere.

Use color wisely. Using bold colors can get attention—but if the colors aren’t appropriate or eye catching, it may not be the kind of attention you want. Consider using colors that are consistent with your other media advertising so your brand gets enhanced outdoors as well. Lighter colors may be harder to notice on large signage but whatever your choice, make sure there is good contrast between the type fonts and the background color.

Although these tips can help your outdoor advertising win the attention from people while they’re on the run, don’t forget that your posters and billboards should always support your brand. Outdoor is just one media strategy, but like all others, it has its own formula for success.