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Viral Marketing Trends: How to Create Big Buzz in 2013

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viral marketing

viral marketing trends 2013

Finally, ClickZ recommends that businesses serious about viral marketing should take social media seriously, and to integrate social media with all of their other ad ideas and content creation strategies. The end of one year and the start of a new one always afford marketing professionals with much-needed opportunities to look back and to reflect—to think about the approaches that have worked over the last 12 months, and to predict how those approaches might continue to fare in the months to come. This season is no different—and right on cue, the terrific marketing blog ClickZ has unveiled its list of the three big viral marketing trends to watch out for in 2013. For companies that want to know how to generate big buzz in the New Year, these three tips provide an excellent starting point.

First on the list of viral marketing trends is the notion of approaching ads as content. This is hardly a surprise, for those who follow marketing trends closely; 2012 was all about “content marketing,” and 2013 will likely offer more of the same. How can your business capitalize on this trend? Create content—tips, lifestyle blogs, how-to guides, tutorials—that relate to your vertical. Seek not just to promote, but to really resonate with your clients, addressing their needs and expectations in a way that is shareable, not just “salesy.”

The second viral marketing trend in the ClickZ blog is to prioritize online ads, and even to use the Web as a testing ground for new ad ideas. Certainly, the Web should be ground zero for your marketing campaign, whatever that campaign might entail.

Finally, ClickZ recommends that businesses serious about viral marketing should take social media seriously, and to integrate social media with all of their other ad ideas and content creation strategies. EndlessLeadz.com provides businesses with comprehensive content marketing and social media strategies—and we are proud to be your ally as you seek to create buzz for your brand in 2013.

Read our press release on viral marketing here >>

 

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This article was written by Zsolt Bicskey

Zsolt’s professional background includes work with many companies throughout his native country, donning the mantles of CEO, HR and IT professional, and more.Currently his major focus is on: corporate social media marketing, lead generation, local search optimization, video marketing and mobile marketing.

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