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The Viral Marketing Cheat Sheet for Success

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Viral Marketing

Viral Marketing

How convenient would it be if you were able to have your business’ marketing message spread effortlessly via word-of-mouth channels?  Indeed, there’s no denying that any business owner would revel in this, as you would not only be gaining customers quickly, but also controlling costs related to your marketing budget. 

Think about it, instead of taking out pricy ads on television, radio, in newspapers, or via pay-per-click methods, your fans would be doing the work for you…and you would be reaping the rewards.  Sounds awesome, huh?

Well, it doesn’t have to be a pipe dream, my friend.  And viral marketing is a very real thing, no matter if your business is large or small.  Statistics show if you are able to start a marketing campaign that goes viral, it will have 500-1000 times more of an impact than if you were to engage in regular advertising methods alone.

Here are some tips to implement immediately
if you want to up the chances of your marketing campaign going viral:

  • Create a strong emotion and make your audience feel something. This is probably the most important thing when it comes to a viral marketing campaign; you must express an opinion or an idea that inspires dedication on behalf of the viewer or reader.  This can mean your message can be filled with love or hate, as well as happiness or anger.  You are not looking to be neutral here.  A great viral marketing campaign is 100 percent about emotional engagement.
  • Show or describe something unexpected. Instead of just saying your product or service is great, you need to be able to do something in your advertisement that people are not expecting. This means that you need to be original and think outside-of-the-box.
  • Stop thinking that viral marketing is an advertisement that your audience shares with others.   While a traditional marketing advertisement might mean showcasing a product, it’s a selfish and self-centered form of marketing.  Ultimately, a viral marketing ad is not about you, it’s about the story you are trying to tell.  This is what inspires people to share the ad and what really makes them remember your company.
  • Think sequel.  Remember that once your audience has seen your viral marketing ad, has deemed it worthy and has shared it, now it is time to make a sequel because you have their complete attention.  The sequel doesn’t have to be a continuation of the story you told, rather, it can be many things such as a behind the scenes look at the video you shot, a bloopers reel, even a blog about how you came up with the ad initially.
  • Make the viral marketing ad easy to share.  This is probably one of the most important tips about viral marketing—you have to make sure people can share it, embed it or download it easily and promote it on their own networks.  Videos should be in MPG files and pictures should be in JPG files.  It should be appropriate to be published on social networks such as Facebook, Digg or YouTube and also needs to have a link that can be sent via email.  Finally, the ad should also allow for bookmarking.
  • Allow for a connection with the audience via comments.  It’s one thing to get the attention of the audience, it’s another to allow for active engagement.   If the people you attracted with your ad are excited about your message, they are probably going to want to talk to you.  However, you must keep in mind that any viral marketing ad that has a strong message or inspires emotion is going to attract opinions that are both positive and negative.  You have to welcome all comments regardless if some are not exactly what you want to hear.
  • Don’t restrict user access.   Think about it like this, a virus spreads quickly because there is nothing standing in its way to inhibit its progress, the same goes for a viral marketing campaign.  In order for a viral marketing campaign to take on a life of its own, you must make it easy for your audience to access it.  Don’t require registration or membership on a site in order for someone to view it.  Don’t make the campaign run on special software that must be downloaded in order for the viral marketing ad to be seen.  Incorporating any of these roadblocks into your campaign will inspire only one thing: a high bounce rate from your viral ad.

At the end of the day, there is a common theme with these tips:  A viral marketing campaign must incorporate all of them, or else it will fail.  Few viral marketing ads get it right, but the ones that do see big returns.  For more information about how Endless Leadz can help you create an effective viral marketing campaign, visit today.

Viral Marketing


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This article was written by Zsolt Bicskey

Zsolt’s professional background includes work with many companies throughout his native country, donning the mantles of CEO, HR and IT professional, and more.Currently his major focus is on: corporate social media marketing, lead generation, local search optimization, video marketing and mobile marketing.