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Optimizing Blogs for Doctors with Surgical Precision

Optimizing Blogs for Doctors with Surgical Precision

No matter what you are referencing, every person, business or thing in the universe only has a “first impression” and five-second window to convince someone of something. As such, in the game of marketing, online content and social media are critical. This undisputable fact is reflected in how much faith people put into the Internet…

5 Common Mistakes in Medical Marketing

5 Common Mistakes in Medical Marketing

You don’t want to be the doctor with bench headshots and billboards, do you? These help for exposure purposes and as conversation starters, but modern techniques for medical marketing extend beyond traditional outlets and directly to patients. Most likely, you already understand that having a website, social media presence, and directory listings are helpful for…

Top 4 Online Marketing Tips for Doctors

Top 4 Online Marketing Tips for Doctors

Since civilization began, patients have relied on medicine men, shamans, healers, and priests to cure ailments and balance humors. Over time, the need for doctors has only increased as technology and innovation have met the surge in population and demand. But what makes a doctor’s office stand out from another? Aren’t they all certified, well-to-do…

In-Depth Medical Marketing for Local Practices

In-Depth Medical Marketing for Local Practices

What’s on the Internet is, in the eyes of the consumer, what is real. Businesses have had to adapt as the Web matured and became a one stop source for information — the healthcare industry is no exception. Medical media marketing bends to trending shifts all of the time, but the current style actively reinforces…

Top Story-Driven Marketing Tips for Doctors

Top Story-Driven Marketing Tips for Doctors

In the grand scope of time, Internet marketing has existed for only a blink of the eye. However, like the epics and myths passed down through generations for millennia, stories are one of the most surviving and noticeable aspects of a culture. The same holds true for online marketers and businesses hoping to get their…

Mobile Marketing Trends That Matter

Mobile Marketing Trends That Matter

Smartphone usage accounts for one-third of every minute on the Internet, a statistic that is driving a new wave of mobile marketing trends. A recent Mobile Share Report tapped into more than 6,000 different brands and analyzed 5 billion — yes, billion — webpages in order to quantify mobile performance over desktop counterparts. Businesses are…

App Marketing Dos and Don’ts: How to Make Your App Stand Out

App Marketing Dos and Don’ts: How to Make Your App Stand Out

Is it really worth the time and investment required for your company to engage in app marketing? Frankly, that depends on how serious you are about getting app marketing right. The world of app marketing is savage and competitive, with more and more companies rolling out new apps—many of which are frankly indistinguishable from one…

Maximizing Exposure with Top Mobile App Marketing Tips

Maximizing Exposure with Top Mobile App Marketing Tips

Marketing mobile and tablet apps is no different than marketing anything else, except in this case there is not a physical product. The app marketplace is a booming multibillion dollar industry spread across Android, Apple, and Microsoft alone. But for a smalltime developer with an app in the making, how in the digital world are…

How to Market Your Mobile App with Creative “Apptimization”

how to market your mobile app

There are many loners out there in our app-friendly world where homegrown mobile and tablet brands have already become native to users’ handheld interfaces.  App revenue, according to an ABI Research project, is predicted to boost up from $8.5 billion in 2011 to $46 billion in 2016, leaving a lot of wiggle room for companies…

New-Age Convergences in Mobile App Marketing Trends

Mobile App Marketing Trends

With worldwide market potential, smartphones in commercial settings are booming like never before. When one out of every two U.S. adults has Internet access in their pockets, it’s crucial for companies to catch onto mobile app marketing trends to tap into the wireless consumer base. But between apps, ads, and E-wallet transactions, where should a…

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