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Medical E-Marketing Made Easy

Medical E-Marketing Made Easy

Marketing a hospital, healthcare facility, or medical practice is different than sliding a flyer in a windshield wiper. Instead, doctors and marketers have to take a unique approach that sets them up as an authority and necessary, vital asset in any given area. Medical E-Marketing, then, is a given for any practice or hospital. Doing…

Quick and Easy Offline Marketing Strategies for Doctors

Quick and Easy Offline Marketing Strategies for Doctors

A lot of people disassociate marketing with medical practices because they are such a necessity. The healthcare industry, however, is highly competitive when it comes to convincing patients to go to one place or another. Competition between hospitals in a city, for example, is evident in TV ads, brochures, and other campaign strategies. While having…

Call to Action | Local Medical Marketing Made Easy

Call to Action | Local Medical Marketing Made Easy

So you have your clinic, staff, certifications, and a few clients — all that’s left to do is promote and wait for the patients to swarm in. Unfortunately, local medical marketing is a difficult task for practices because few have the time or experience to start generating referrals while upping online exposure, two of the…

Marketing Specialty Practices | A How-To for You

Marketing Specialty Practices | A How-To for You

Whether you’re a chiropractor, dentist, dermatologist, or plastic surgeon, you likely survive because of outside referrals. Unlike a primary care physician in a private practice or hospital doctors, specialists are usually only necessary when a doctor says so.  This isn’t always the case, of course, as evident by self-seeking patients. But having your practice on…

Top 3 Ways to Fail at Medical Marketing

Top 3 Ways to Fail at Medical Marketing

In today’s world of healthcare, doctors and medical practices are constantly battling market pressures and competition to keep their doors open. It’s a competitive industry, though few outsiders understand the full extent. Aside from providing excellent healthcare, saving lives, and improving the wellbeing of patients, practices depend on marketing to share their positives to bring…

Going Beyond Online Marketing: An MD’s How-To

Going Beyond Online Marketing: An MD’s How-To

Marketing medical practices is a difficult endeavor. Between competition, time restraints, and knowing what to use and what to say, Web-based strategies are again and again hailed as a number one priority for MD marketing. But like all things business, a pinch of diversity goes a long way. Often, medical practices will rely on an…

Rethinking Medical Marketing: Top Tips for Meeting Web Demand

Rethinking Medical Marketing: Top Tips for Meeting Web Demand

What was “good enough” in 2010 isn’t going to cut it in today’s healthcare industry. Marketing your medical practice is a top-down priority for success, whether you’re an optometrist, dentist, chiropractor, or specialize in rehabilitation. It all starts with you, the owner, and a practicing medical professional. It requires time, consideration, and creativity to do…

Critical Tips for Interacting with the Online Patient

Critical Tips for Interacting with the Online Patient

Healthcare is a tactile practice that requires trust, experience, and enough innovation to have patients actually come into your office. Today’s potential patients, however, are largely virtual. Interacting with the online patient is achievable with minimal effort from your practice. In essence, an office will incorporate ways to connect with a patient that increases overall…

Boosting Patient Loyalty Leads to an Upswing in Referrals

Boosting Patient Loyalty Leads to an Upswing in Referrals

Upping your practice’s patient base isn’t outside the realm of possibility. A lot of doctors stick to the status quo and are comfortable with steady walk-ins from patients they’ve seen for 20 years.  However,  in today’s highly competitive healthcare field marketing the status quo isn’t enough to guarantee success. Boosting patient loyalty starts and ends…

Top Treatments: Mobile Marketing for Medical Practices

Top Treatments: Mobile Marketing for Medical Practices

One out of two U.S. adults have smartphones, yet every adult requires medical care. The rise in connectivity muddles up marketing for doctor’s offices, hospitals, and specialist care facilities, as patients are relying more on mobile information and services. Mobile marketing for medical practices is split between apps, browser ads, and building up an online…

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