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7 Myths of Internet Marketing You Probably Believe

7 Myths of Internet Marketing You Probably Believe

There are more myths of Internet marketing than ancient deities. Everyone has their home-grown solution, their tips and tricks, and follow flavor-of-the-month strategies. But even if you aren’t directly involved with marketing, it is important to acknowledge and dismiss some of the more common myths of Internet marketing: 1 – It works all of the…

What You Need to Know About Ecommerce Marketing Services

What You Need to Know About Ecommerce Marketing Services

With well over two billion Internet users, ecommerce has become one of the fastest growing industries of all time. From online shopping centers to pay-online services, there is no reason your business shouldn’t find a way to incorporate virtual consumerism. But with competition, finding ecommerce marketing services that work for the benefit of your company…

Effective Facebook Marketing Tips for Your Business

Effective Facebook Marketing Tips for Your Business

With more than 1.1 billion users, a trillion connections, and near unlimited marketing potential, Facebook is a tool you should use more than anything for generating business. Whether you install solar panels or sell arts and crafts for a living, there is room for everyone on the world’s most popular social media website. Unfortunately, the…

WordPress Proven as the Most Powerful Blogging Platform

WordPress Proven as the Most Powerful Blogging Platform

Blogging, as most online marketers have learned, is a number one priority. Modern content marketing trumps pay-per-click campaigns, helps enhance social media exposure, and climbs search result page rankings. Choosing the most powerful blogging platform, however, is a good first step. Blogger, Tumblr, Medium, Quora, and other platforms fall short of WordPress. Not only are…

How to Create Landing Pages | Simple Tips, No Tricks

How to Create Landing Pages | Simple Tips, No Tricks

Other than a website’s homepage, landing pages rank as the number one most important asset on your site. Landing pages are the crux to online marketing; they are what sell customers a product, what makes them decide to sign up for a newsletter or free brochure, or the reason they follow a business on Facebook….

What Google’s Algorithm Updates Mean for Marketing

What Google’s Algorithm Updates Mean for Marketing

Google, in an attempt to increase SERPs (search engine result pages), is constantly updating its search algorithms. Panda and Penguin, updates that effectively penalized websites that utilized redhat SEO and marketing tactics, were the main players until this past fall. With the release of Hummingbird, Google has changed the way online marketing is approached.  Google’s…

The Benefits of Blogging | Top Trends in the Business Blogosphere

The Benefits of Blogging | Top Trends in the Business Blogosphere

Few businesses have the social savviness to keep websites, social media accounts, and blogs rolling out all at once. Why? Because it takes time and effort, though the investment has potential to draw in new customers and create more Web-based conversions. There are other benefits of blogging, too, like educating your current and potential consumers,…

Top Trends in Social Medical Marketing

Top Trends in Social Medical Marketing

Wrangling in new patients is difficult in areas with competitive healthcare. This is especially true for specialty clinics and small hospitals that are dwarfed by large hospitals, though there are strategies via social medical marketing that can help boost your local exposure. As everyone knows, having a strong online presence is a necessity for every…

Local Search Optimizing for Medical Practices

Local Search Optimizing for Medical Practices

For hospitals, specialty practices, and physician-ran offices and clinics, having strong marketing techniques can make the difference between a successful recover and a failure. Practices that struggle due to competition or other reasons need to reassess their current marketing regime in order to maximize regional exposure to capture new patients and generate additional practice-to-practice referrals….

Authoritative Healthcare Marketing | Practice Makes Perfect

Authoritative Healthcare Marketing | Practice Makes Perfect

Every good marketing campaign has an innate sense of authority behind it. This is particularly true in the healthcare industry, when people’s lives are the products facilities are bringing into their practices. When it comes to authoritative healthcare marketing, you have to create content that boosts your position as an expert in your field. Here…

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