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Structuring Marketing Emails Like a Pro

Structuring Marketing Emails Like a Pro

In the face of Facebook, Twitter, blogging, websites, and other online marketing tools, a lot of businesses ignore email. One large reason for this is because advertising companies abused free postage over the years and people became less inclined to sign up for newsletters and mailing lists. Structuring marketing emails that generate leads, however, is…

6 Ways to Improve in 2014

6 Ways to Improve  in 2014

The new year brings new opportunities, at least for those who look for them. Online marketing is no exception, and the time is ripe for getting your campaign and online assets back on track. Why? Because worthless social and online campaigns cost money and sales. So with no further ado, here are the top ways…

3 Things to Consider When Deciding If BYOD is Right for You

3 Things to Consider When Deciding If BYOD is Right for You

The business and IT world continues to trend into a ‘Bring Your Own Device’ future, where the company furnish computer and mobile hardware for their employees. However, just because Gartner predicts that 50 percent of the workplaces in 2017 will have BYOD requirements for employees doesn’t mean you have to jump on board immediately. When…

5 Hard Truths About Social Media for Businesses

5 Hard Truths About Social Media for Businesses

There is an existing excess of inbound marketing techniques that online marketers can use to generate leads and reinvigorate sales. But when it comes to blogging, posting info on social platforms, and other forms of Web-based marketing, many learn a number of hard truths about social media with a rather bleak response. For one, social…

What Keywords Say About You (And Your Business)

What Keywords Say About You (And Your Business)

As most marketers know, keywords and phrases are a major reason business-based websites show up on search engine result pages (SERPs). Keywords, however, are much more than this. Knowing what keywords say about you is essential for marketing your business and positioning it as high as possible on sites like Google, mobile-based browser apps, and…

How to Combine Online Assets to Increase Marketing

How to Combine Online Assets to Increase Marketing

It isn’t easy for businesses to figure out how to combine online assets into one cohesive campaign. How can a short, 140-character Tweet help? What’s up with LinkedIn? Blogs, website-based articles…what’s the difference? Below, you’ll find a rundown on how to tie your Web marketing assets together to encourage likes, shares, visitors, and more business….

Tips, Trends, and Tutorials | How to Diversify Internet Marketing

Tips, Trends, and Tutorials | How to Diversify Internet Marketing

As you (hopefully) know, Internet marketing is capable of driving businesses in either a positive or negative direction. It isn’t easy to juggle social media accounts, blogs, websites, and paid advertisements all at once. Those that succeed, however, understand how to diversify Internet marketing techniques that fit their businesses’ needs. Below, you’ll find everything you…

How To Approach Social Media as a Business

How To Approach Social Media as a Business

The most important thing to understand about social media is that you can always do more. Knowing how to approach social media as a business is a necessity for companies big and small, startups, and Web-based ecommerce sites. Why? Because it is efficient, affordable, and effective. Doing it properly, however, is a bit of a…

13 Common Mistakes in Web Design

13 Common Mistakes in Web Design

It’s easy for companies to rush websites. Why? Because crafting a searchable, readable, and enjoyable website takes time and money. Making a quality website is, of course, one of the best ways for you to boost your company’s online reputation and traffic. Instead of investigating techniques for making the perfect site, here are 13 common…

The 7 Most Effective Blogging Techniques

The 7 Most Effective Blogging Techniques

As algorithms are updated, social media explodes, and marketing strategies adapt, one tried and true method for generating traffic to your website and landing pages has been a stalwart constant. Blogging, especially on WordPress and similar platforms, is one of the easiest and most controllable ways to increase the success of your content marketing. Below,…

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