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Local SEO Marketing: 6 Essential Solutions for Business Owners

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local seo marketingFor any given Google search, an astonishing 42 percent of all search engine users click the first listing that appears. For the second listing, that number is just eight percent—and it only drops off after that. What does that mean for small business owners, zealous to succeed in local SEO marketing? It means that, if you own a maid service in Augusta, Georgia, you need to make sure your company’s listing is one of the very first to appear for pertinent search inquiries—or else, you’re losing leads by the droves to your more SEO-savvy competitors!

SEO, or search engine optimization, is still fairly new territory for some business owners, and local SEO is particularly challenging. At its most basic level, though, local SEO marketing is simply a matter of optimizing your online presence to reach out to as many local customers as possible. There are several ways to do this, including the six tips listed below.

#1 Have an SEO-Driven Site for Every Location

How many locations does your business have? If you have an advertising agency or a plumbing company, you may just have one central office; if you are the owner of restaurants or retail stores, however, you may have multiple locations. For the purposes of local SEO marketing, it is critical to have a separate website for every physical location you have—each one customized with geospecific keywords. For local SEO marketing, having a single online hub will not suffice for companies with various locations.

#2 Build Local Links

If you know much about SEO, you know that “link building” is a key concept. For businesses doing local SEO marketing, of course, local link building is especially integral. That is to say, you need to win backlinks to your site from directories, blogs, or publications that are known to be authoritative within your geographic area. Submitting to directories, like online yellow pages listings, is one approach. Also reach out to local newspapers, your local Chamber of Commerce, and any professional organizations within your city or town. Getting links from such authoritative sources can go a long way. BUT don’t cheat or overdo it because Google will kick you @%&$

#3 Optimize for Video

Video can be a powerful tool in any local SEO marketing campaign. Upload videos to Google, but before they go public, make sure they are optimized to provide local value. Including your company phone number in the title or meta description of a video is not only a great way to boost local SEO, but it also allows mobile users to call your company directly from the search engine results page.

#4 Bring in Online Reviews

Reviews on Google, Yelp, and other user-generated review sites are powerful components in the SEO process; the more reviews you get, the better your local visibility will be. You can’t force people to leave you reviews, but you can ask them to—and your faithful customers and clients will likely take you up on it. Make sure your review profiles are clearly linked from your main company website.

#5 Use Press Releases

Press releases can prove mightily helpful in your local SEO marketing endeavors, generating local buzz and ranking well in local news searches. Make sure that any press release you send out is genuinely newsworthy—a new product launch, or something similar. Also make sure that your press releases include geospecific keywords in the title.

#6 Use Twitter Search

Finally, remember that local SEO marketing is not just a matter of optimizing your site and winning links, but also of directly connecting with local customers and clients. Twitter is a great resource for doing exactly that. Using Twitter’s search function, you can seek out tweets from local consumers seeking information about your industry or niche; for example, a quick search for “Charlotte plumbing,” or “Charlotte toilet repair,” will yield local Charlotte residents who are asking questions about local plumbing services. A quick tweet to these folks may be all it takes to get them to click over to your website.

For business owners, of course, local SEO marketing is not really a matter of choice any longer; if you want to bring traffic to your website and through the doors of your business, you need to make your online presence as visible and as attractive as possible.

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Photo by: Danard Vincente

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This article was written by Zsolt Bicskey

Zsolt’s professional background includes work with many companies throughout his native country, donning the mantles of CEO, HR and IT professional, and more.Currently his major focus is on: corporate social media marketing, lead generation, local search optimization, video marketing and mobile marketing.

4 comments:

Chris Perreira JardineMay 22, 2013 at 9:00 pmReply

Great Article! I Really liked #2 Link building is crucial, especially local link building. But yes, you are right when you said “don’t cheat or overdo it because Google will kick you @%&$” Thanks for the share.

Zsolt BicskeyMay 22, 2013 at 9:02 pmReply

thanks for the compliment Christ. Yes these are basic but important rules…

Bob SommersMay 23, 2013 at 12:44 amReply

Great article Zsolt. Each of your 6 points are critical. I happen to be the biggest fan of #4, bringing in on-line reviews. I think the thing I find most amazing about reviews is that business owners know the value of them, but they’re afraid to ask for them. That is unfortunate because if they did a great job, this will be one of the most pleasant conversations they have with their customers … not to mention the review.

Zsolt BicskeyMay 23, 2013 at 2:14 amReply

yes Bob, I agree. Ask and it shall be given :)

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