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Increase Website Traffic in 5+1 Simple Steps

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increase website trafficA good website functions as an around-the-clock sales representative, always there to showcase your products and services to leads and potential clients. No matter how great your website is, however—no matter how sleek the design, no matter how compelling the content—it matters very little if your website goes unseen.

That’s why it is so pivotal for businesses and brands to increase website traffic however they can. The question is, how is it done?

1) Start with Video Marketing

If you want to get your website link in front of people’s eyes, you need to start with video marketing. YouTube alone has four billion daily views, so taking advantage of video marketing is a prime way to generate buzz and increase website traffic. When you design marketing videos, then, don’t just stick them on your website; make sure you’re hosting them on YouTube, with a full http:// link back to your home page or even better to a landing page or blog post.

In fact, there’s no reason why business owners should stop with YouTube. There are plenty of other online video platforms out there, all of which are useful for drawing leads into your sales funnel. Some specific ones to consider include Daily Motion, Vevo, Google Video, Yahoo Video, AOL Video Network, Vimeo, MetaCafe, Break.com, and UStream. An especially useful strategy: Use YouTube to link to your site, and use all of these other channels to link to your YouTube video!

2) Invest in Banner Ads

Outside of video marketing, business owners can also spread the word about their website by implementing some banner ads. Old-fashioned though they may seem, banner ads continue to be great ways to generate clicks; statistics reveal that roughly 39 percent of consumers say they click on banner ads that display products they are interested in. As such, placing a compelling banner ad on a relevant website can be a great way to increase website traffic. Head to SiteScout.com to invest in some banner ads at dirt-cheap rates.

3) Engage in Social Media

Another way to increase website traffic is to truly engage users in social media. This doesn’t mean setting up a Facebook page and a LinkedIn account, then letting them run on autopilot. Rather, it means actually posting daily content updates and cultivating conversations with your fans and followers—all of which can point them toward your company’s main online presence.

4) Consistently Refresh Your Content

Keeping people returning to your website means providing them with some incentives for coming back. In other words, if your website remains static, there is really no reason for anyone to ever visit it more than once. If you’re regularly posting new content, in the form of blog entries and informational articles, then you’re offering ample reason for users to bookmark your page and come back to it regularly.

This is not just a good way to produce return visitors. Consistent content creation also improves your Google search engine standings. Even making regular updates and revisions to your evergreen Web content—those pages of your site that are usually pretty static, like the About page—can boost your search engine clout.

5) Reach Out to Other Blogs

Your own company blog is not the only one you need to update regularly. Also make guest blogging a key part of your online marketing strategy. Seek out some blogs from like-minded companies or industry experts; for example, if yours is a financial services company, use Google or Bing to find the 10 or 20 highest-ranked and most influential blogs about financial services. Contact them and ask if you can write a relevant guest post, and you will be amazed at how often the doors open for you. If the blogger or webmaster is willing to include even one URL back to your company website, you’re in business!

+1 BONUS: Plan for Traffic

A final point, for businesses seeking to increase website traffic, is to consider this question: What happens when you succeed? What happens when you do get increased website traffic? Do you have lead-capturing measures in place to really take advantage of it—landing pages, and special offers for those at the top, middle, and bottom of the sales funnel? Doing this advanced planning is necessary if you want to take full advantage of that increased website traffic!

Does your marketing suck? Make sure it doesn’t! 



Photo by: Magnus Manske

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This article was written by Zsolt Bicskey

Zsolt’s professional background includes work with many companies throughout his native country, donning the mantles of CEO, HR and IT professional, and more.Currently his major focus is on: corporate social media marketing, lead generation, local search optimization, video marketing and mobile marketing.

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