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How to Use LinkedIn for Inbound Marketing

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inbound marketingThe basic concept behind inbound marketing is that educational content rules the day—that as a business owner, you can attract leads and draw customers to your business simply by sharing your expertise with them. So says a recent article from Business 2 Community, which shrewdly points out that, in many ways, social networking is tailor-made for this lead generation approach. In particular, the article points to LinkedIn as a must-have inbound marketing tool.

How can LinkedIn help companies share their expertise and draw leads into the sales funnel? The Business 2 Community commentary provides several helpful, practical ideas. A few of the highlights are as follows:

  • The first step is to join some groups; with a free LinkedIn membership, you can join up to 50. There are groups to fit any job title and any profession, which means you can find the perfect segment of prospects and join up with them.
  • Do not inundate these prospects with promotional content about your business, your products, or your services. Instead, seek to inform and educate them. If you create content that is sufficiently helpful and compelling, your leads will come to you.
  • Don’t focus on these groups to the extent of neglecting your own LinkedIn profile; instead, optimize that profile with keywords, reflecting the products and services you offer. This helps you reach potential leads through the LinkedIn search function.

The long and short of it is that inbound marketing and social media marketing were made for each other—and LinkedIn is particularly necessary for any company’s inbound marketing campaign. Reach out to us at for further advice.

Read our latest press release on inbound marketing

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This article was written by Zsolt Bicskey

Zsolt’s professional background includes work with many companies throughout his native country, donning the mantles of CEO, HR and IT professional, and more.Currently his major focus is on: corporate social media marketing, lead generation, local search optimization, video marketing and mobile marketing.