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Category archive: Video Marketing

Video Marketing for Business: Case Studies and Quick Tips

Video Marketing for Business

Video marketing for business purposes is critical in today’s increasingly content-centered, video-driven digital landscape—and if you doubt it, simply consider a few of the following facts. A product is 144 percent more likely to sell if it has an accompanying product video; consumers who watch a video are 85 percent times more likely to make…

How to Increase Sales for a Product through Video Marketing

How to Increase Sales for a Product through Video Marketing

It is little wonder that video marketing has become such a hot topic in digital marketing circles; in the past few years, more and more companies have seen that a solidly-conceived and well-executed video marketing campaign can result in boosted sales and maximized conversions. For those companies wondering to how increase sales for a product,…

5 Essential Video Marketing Tips for Small Businesses Owners

Video Marketing Tips

As a small business owner, you may not have quite the same kinds of resources—or quite the same enormous marketing budget—as a Fortune 500 brand. That hardly means that you cannot launch a truly effective—and affordable—video marketing strategy. Indeed, video marketing success does not depend on celebrity spokespeople, professional studios, or Hollywood production values; all…

5 Killer Tips for Generating Sales Leads via Video Marketing

generating sales leads

Video marketing is an invaluable tool for generating sales leads—so why is it that so few small companies take advantage of it? A 2012 survey found that only about nine percent of all small businesses host videos on their websites, and only 19 percent of mid-sized business. This is a major lost opportunity for all…

How Can Video Marketing Be Used as a B2B Lead Generation Technique?

lead generation techniques

Does your company implement video marketing as one of its central lead generation techniques? More specifically does your company use videos to generate leads among other businesses and brands? If the answer is no, then you may be missing out on one of the most fruitful lead generation techniques that exists. If you don’t believe…

4 Tips for Using Pinterest in Viral Video Marketing

video viral marketing with pinterest

Viral video marketing stands as one of the best strategies for businesses and brands seeking to boost visibility and increase website traffic—but how, exactly, does one make a video go viral? For many companies, this is a common conundrum. Creating a strong, brand-enhancing video is one thing, but if nobody sees it, those good efforts…

3 Tips for Getting the Most Out of Video Marketing

video marketing

With YouTube’s popularity ever on the rise, and “shareable” content becoming all the rage in online marketing circles, there has been much talk about the importance of video marketing, for enterprises both large and small. This is as it should be: Video marketing represents a tremendous opportunity for businesses seeking to brand themselves more effectively,…

Video Marketing: A Promotional Strategy You Should Have Considered Yesterday

Google Plus

When you are trying to make the most of your company’s presence online, it can feel a bit overwhelming identifying the best trends and keeping current.  In recent months, more attention has been paid to video marketing and I can tell you, it’s a trend that you need to pay attention to and one that…

How a Call-to-Action Fits Into Video Marketing

video marketing Baltimore call to action

Your company has just constructed its first-ever online marketing video. The content is compelling, the production values are spot-on, and you are excited about uploading the thing to YouTube and watching the hits roll in—only, you cannot shake the suspicion that there is something missing. The video just sort of ends, and then what is…

In Video Marketing, User Engagement is Key

How much good does an online video do, if nobody ever sees it? The answer, of course, is very little good at all. Sadly, many businesses fall victim to the belief that video marketing is more trouble than it is worth, precisely because their experiences with online videos have resulted in very little user engagement….