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Category archive: SEO

What Keywords Say About You (And Your Business)

What Keywords Say About You (And Your Business)

As most marketers know, keywords and phrases are a major reason business-based websites show up on search engine result pages (SERPs). Keywords, however, are much more than this. Knowing what keywords say about you is essential for marketing your business and positioning it as high as possible on sites like Google, mobile-based browser apps, and…

13 Common Mistakes in Web Design

13 Common Mistakes in Web Design

It’s easy for companies to rush websites. Why? Because crafting a searchable, readable, and enjoyable website takes time and money. Making a quality website is, of course, one of the best ways for you to boost your company’s online reputation and traffic. Instead of investigating techniques for making the perfect site, here are 13 common…

What Google’s Algorithm Updates Mean for Marketing

What Google’s Algorithm Updates Mean for Marketing

Google, in an attempt to increase SERPs (search engine result pages), is constantly updating its search algorithms. Panda and Penguin, updates that effectively penalized websites that utilized redhat SEO and marketing tactics, were the main players until this past fall. With the release of Hummingbird, Google has changed the way online marketing is approached.  Google’s…

Why I Hate SEO Techniques

seo techniques

All business owners want their websites to be found by potential clients and online search engine users—which means that all business owners need to invest heavily in SEO techniques, right? Not necessarily. There is a growing consensus among online marketers that overemphasizing SEO techniques is one of the worst things that a business can do—not…

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