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Category archive: Mobile Marketing

Structuring Marketing Emails Like a Pro

Structuring Marketing Emails Like a Pro

In the face of Facebook, Twitter, blogging, websites, and other online marketing tools, a lot of businesses ignore email. One large reason for this is because advertising companies abused free postage over the years and people became less inclined to sign up for newsletters and mailing lists. Structuring marketing emails that generate leads, however, is…

Top Treatments: Mobile Marketing for Medical Practices

Top Treatments: Mobile Marketing for Medical Practices

One out of two U.S. adults have smartphones, yet every adult requires medical care. The rise in connectivity muddles up marketing for doctor’s offices, hospitals, and specialist care facilities, as patients are relying more on mobile information and services. Mobile marketing for medical practices is split between apps, browser ads, and building up an online…

Mobile Marketing Trends That Matter

Mobile Marketing Trends That Matter

Smartphone usage accounts for one-third of every minute on the Internet, a statistic that is driving a new wave of mobile marketing trends. A recent Mobile Share Report tapped into more than 6,000 different brands and analyzed 5 billion — yes, billion — webpages in order to quantify mobile performance over desktop counterparts. Businesses are…

App Marketing Dos and Don’ts: How to Make Your App Stand Out

App Marketing Dos and Don’ts: How to Make Your App Stand Out

Is it really worth the time and investment required for your company to engage in app marketing? Frankly, that depends on how serious you are about getting app marketing right. The world of app marketing is savage and competitive, with more and more companies rolling out new apps—many of which are frankly indistinguishable from one…

Maximizing Exposure with Top Mobile App Marketing Tips

Maximizing Exposure with Top Mobile App Marketing Tips

Marketing mobile and tablet apps is no different than marketing anything else, except in this case there is not a physical product. The app marketplace is a booming multibillion dollar industry spread across Android, Apple, and Microsoft alone. But for a smalltime developer with an app in the making, how in the digital world are…

How to Market Your Mobile App with Creative “Apptimization”

how to market your mobile app

There are many loners out there in our app-friendly world where homegrown mobile and tablet brands have already become native to users’ handheld interfaces.  App revenue, according to an ABI Research project, is predicted to boost up from $8.5 billion in 2011 to $46 billion in 2016, leaving a lot of wiggle room for companies…

New-Age Convergences in Mobile App Marketing Trends

Mobile App Marketing Trends

With worldwide market potential, smartphones in commercial settings are booming like never before. When one out of every two U.S. adults has Internet access in their pockets, it’s crucial for companies to catch onto mobile app marketing trends to tap into the wireless consumer base. But between apps, ads, and E-wallet transactions, where should a…

Video App Use in Mobile Marketing: Complete Guide to Instagram & Vine

Video App Use in Mobile Marketing

If the marketing world has seen any one, overwhelming trend in 2013, surely it is video app use in mobile marketing. The trend began in earnest when Twitter unveiled its much buzzed-about Vine app, allowing marketers to produce endless loops of six-second videos. The heat was then cranked up to another level when Instagram entered…

Mobile Marketing for Business Growth: 5 Essential Strategies

Mobile Marketing for Business

It is impossible to overstate the importance of mobile marketing for business growth. Mobile marketing is important because our mobile devices themselves are important, increasingly ubiquitous in our everyday life. Consider that a billion smartphones are expected to sell in 2013; that more than half of all Americans use their smartphones for daily Internet searching,…

5 W’s of Mobile App Marketing

mobile app marketing

The 5 W’s are something that most writers are familiar with.  The same 5 W’s can also be applied when it comes to marketing your mobile app. Who The most important part of marketing your mobile app is to have a clear idea of whom you are trying to market your app to.  It’s physically…

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