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Category archive: Local SEO

Buyer Beware: Local Directory Listings Give Business Owners the Runaround – JERKS!!!

Local Directory Listings

Local directory listings: You can’t live with them, and you can’t live without them.  Older and more established than just about any other online marketing platform, we can trace the local directory listings back to their more low-tech ancestor, the phone book listing. The hard-copy Yellow Pages have largely been replaced by Internet-based variants like…

Why I Hate SEO Techniques

seo techniques

All business owners want their websites to be found by potential clients and online search engine users—which means that all business owners need to invest heavily in SEO techniques, right? Not necessarily. There is a growing consensus among online marketers that overemphasizing SEO techniques is one of the worst things that a business can do—not…

5 Devastating Local SEO Mistakes—and How to Avoid Them

local seo

In recent weeks, this blog has focused a great deal on the concept of local SEO—and not without reason. Just consider some of these statistics: An astonishing 97 percent of all consumers search for local businesses on Google, Yahoo, or Bing. Meanwhile, somewhere around 69 percent of all search queries are affected by geographic data…

Local SEO Marketing: 6 Essential Solutions for Business Owners

local seo marketing

For any given Google search, an astonishing 42 percent of all search engine users click the first listing that appears. For the second listing, that number is just eight percent—and it only drops off after that. What does that mean for small business owners, zealous to succeed in local SEO marketing? It means that, if…

Video Marketing for Business: Case Studies and Quick Tips

Video Marketing for Business

Video marketing for business purposes is critical in today’s increasingly content-centered, video-driven digital landscape—and if you doubt it, simply consider a few of the following facts. A product is 144 percent more likely to sell if it has an accompanying product video; consumers who watch a video are 85 percent times more likely to make…

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