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Category archive: Local Search Rankings

Local Search Optimizing for Medical Practices

Local Search Optimizing for Medical Practices

For hospitals, specialty practices, and physician-ran offices and clinics, having strong marketing techniques can make the difference between a successful recover and a failure. Practices that struggle due to competition or other reasons need to reassess their current marketing regime in order to maximize regional exposure to capture new patients and generate additional practice-to-practice referrals….

Call to Action | Local Medical Marketing Made Easy

Call to Action | Local Medical Marketing Made Easy

So you have your clinic, staff, certifications, and a few clients — all that’s left to do is promote and wait for the patients to swarm in. Unfortunately, local medical marketing is a difficult task for practices because few have the time or experience to start generating referrals while upping online exposure, two of the…

Critical Tips for Interacting with the Online Patient

Critical Tips for Interacting with the Online Patient

Healthcare is a tactile practice that requires trust, experience, and enough innovation to have patients actually come into your office. Today’s potential patients, however, are largely virtual. Interacting with the online patient is achievable with minimal effort from your practice. In essence, an office will incorporate ways to connect with a patient that increases overall…

Buyer Beware: Local Directory Listings Give Business Owners the Runaround – JERKS!!!

Local Directory Listings

Local directory listings: You can’t live with them, and you can’t live without them.  Older and more established than just about any other online marketing platform, we can trace the local directory listings back to their more low-tech ancestor, the phone book listing. The hard-copy Yellow Pages have largely been replaced by Internet-based variants like…

Local SEO Optimization: 6 Must-Read Tips for Businesses & Brands

Local SEO Optimization

These days, all search is local—and businesses that wish to be found by online search engine users need to make local SEO optimization a priority. Just how important is local SEO optimization? Consider the following statistic: An overwhelming 88 percent of consumers who search for a local business call that business, or visit it in…

What Facebook Graph Search Means for Search Engine Optimization Marketing

Facebook graph search for local search optimization

In recent years, local search engine optimization marketing has grown increasingly important, thanks largely to the proliferation of smartphones, tablets, and other GPS-enabled devices. More and more people are searching for local businesses on the go, and as such, they need to be able to locate a physical address and perhaps a phone number, quickly…

What is Google+ Local? And How Can the Tool be used to Attract New Customers?

Local Search Optimization

If there is anything that is constant about the Internet, it’s change.  Moreover, as a business owner you are probably mildly confused about how to stay up-to-date on the best and most effective tools online that can help your business.  As such, I would like to introduce you to Google+ Local. This online marketing tool…

Holiday Optimization Know-How 101: Conversions = Happy Holiday Season

social media optimization

It seems every year, the Black Friday and Cyber Monday deals get advertised earlier and earlier.  It makes a business owner wonder, “Just how can I get the most out of the holiday rush?”  Quite frankly, the answer is simple.  If your business can be found online while you are offering some tantalizing holiday deals,…

Local Search Case Study: Why Google Rankings are So Important

As the Internet continues to grow and mature, online commerce continues to increase. You do not have to work in digital retail to know that more and more people are purchasing products from their smartphones, perhaps even based on ads or comments they see on Facebook. And when people aren’t buying products online, they are…

Local Search Success Hinges On Positive User Experience

How can Baltimore businesses generate leads and win over consumers, in this increasingly Digital Era? The answer largely comes down to successfully ranking for search engine queries. This is especially true now, on the heels of several algorithmic updates that Google has made to emphasize local search rankings. Consider it this way: If a Baltimore…

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