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Category archive: Content Marketing

Going Beyond Online Marketing: An MD’s How-To

Going Beyond Online Marketing: An MD’s How-To

Marketing medical practices is a difficult endeavor. Between competition, time restraints, and knowing what to use and what to say, Web-based strategies are again and again hailed as a number one priority for MD marketing. But like all things business, a pinch of diversity goes a long way. Often, medical practices will rely on an…

Rethinking Medical Marketing: Top Tips for Meeting Web Demand

Rethinking Medical Marketing: Top Tips for Meeting Web Demand

What was “good enough” in 2010 isn’t going to cut it in today’s healthcare industry. Marketing your medical practice is a top-down priority for success, whether you’re an optometrist, dentist, chiropractor, or specialize in rehabilitation. It all starts with you, the owner, and a practicing medical professional. It requires time, consideration, and creativity to do…

Optimizing Blogs for Doctors with Surgical Precision

Optimizing Blogs for Doctors with Surgical Precision

No matter what you are referencing, every person, business or thing in the universe only has a “first impression” and five-second window to convince someone of something. As such, in the game of marketing, online content and social media are critical. This undisputable fact is reflected in how much faith people put into the Internet…

Content Marketing….So What?

content marketing

When putting together any piece of content for publication, it is important to make sure that what you’re posting has what a lot of people like to call, a “So What Factor.” The “So What Factor” means that after people view your content, he or she must have gained some sort of meaningful information about…

Hardcore Advice for Software Marketing

software marketing

Marketing: Bring your product to the market No matter what type of software your business has come up with, whether it is the latest up and coming video game, multimedia editing program or any other computer program for that matter, you have to be able to market it if you want it to survive. One…

10 Steps Toward a Successful Software Marketing Plan

software marketing plan

Launching a new software suite can be an exciting thing in the life of any development company—but sometimes, all of that excitement turns to frustration, as the software fails to make the impact hoped for. This is not necessarily because the software is somehow lacking, but because there is simply no prudent and strategic software…

How NOT to Increase Sales Online: Common Digital Marketing Blunders to Avoid

increase sales online

Just because a company spends time and money doing online marketing, this hardly ensures that the company is doing it effectively. In fact, there are numerous errors that companies can make, common blunders that actually lead to far more harm than good. The truth is that any business owner looking to increase sales online needs…

Why Small Businesses Fail—And How Yours Can Succeed

small business failures

Nobody ever starts a small business without being told, time and time again, that it’s a risky proposition; indeed, statistics reveal to us that some 50 percent of all small businesses fail within the first year, while a staggering 95 percent fail within the first five years. The chances of a business making it a…

Ways to Increase Sales with Content Marketing: 6 Simple Solutions

ways to increase sales

Content marketing is all the rage these days, with more and more companies using content creation and social media to establish themselves as brands of authority and esteem. It is important to realize, however, that content marketing is not just about the business’ perception or the business owner’s ego; if your company is not seeing…

Free Webinar to Cover Major Marketing Money-Wasters

Zsolt Bicskey

7 Deadly Things That You Should Be Aware of in Your Marketing If You Don’t Want To Waste Your Money In today’s business environment, most companies have an understanding of just how important digital marketing is for generating leads and boosting sales. Digital marketing may be important, then, but that hardly means that all online…

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