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Category archive: Content Marketing

7 Myths of Internet Marketing You Probably Believe

7 Myths of Internet Marketing You Probably Believe

There are more myths of Internet marketing than ancient deities. Everyone has their home-grown solution, their tips and tricks, and follow flavor-of-the-month strategies. But even if you aren’t directly involved with marketing, it is important to acknowledge and dismiss some of the more common myths of Internet marketing: 1 – It works all of the…

What You Need to Know About Ecommerce Marketing Services

What You Need to Know About Ecommerce Marketing Services

With well over two billion Internet users, ecommerce has become one of the fastest growing industries of all time. From online shopping centers to pay-online services, there is no reason your business shouldn’t find a way to incorporate virtual consumerism. But with competition, finding ecommerce marketing services that work for the benefit of your company…

WordPress Proven as the Most Powerful Blogging Platform

WordPress Proven as the Most Powerful Blogging Platform

Blogging, as most online marketers have learned, is a number one priority. Modern content marketing trumps pay-per-click campaigns, helps enhance social media exposure, and climbs search result page rankings. Choosing the most powerful blogging platform, however, is a good first step. Blogger, Tumblr, Medium, Quora, and other platforms fall short of WordPress. Not only are…

How to Create Landing Pages | Simple Tips, No Tricks

How to Create Landing Pages | Simple Tips, No Tricks

Other than a website’s homepage, landing pages rank as the number one most important asset on your site. Landing pages are the crux to online marketing; they are what sell customers a product, what makes them decide to sign up for a newsletter or free brochure, or the reason they follow a business on Facebook….

What Google’s Algorithm Updates Mean for Marketing

What Google’s Algorithm Updates Mean for Marketing

Google, in an attempt to increase SERPs (search engine result pages), is constantly updating its search algorithms. Panda and Penguin, updates that effectively penalized websites that utilized redhat SEO and marketing tactics, were the main players until this past fall. With the release of Hummingbird, Google has changed the way online marketing is approached.  Google’s…

Authoritative Healthcare Marketing | Practice Makes Perfect

Authoritative Healthcare Marketing | Practice Makes Perfect

Every good marketing campaign has an innate sense of authority behind it. This is particularly true in the healthcare industry, when people’s lives are the products facilities are bringing into their practices. When it comes to authoritative healthcare marketing, you have to create content that boosts your position as an expert in your field. Here…

Medical E-Marketing Made Easy

Medical E-Marketing Made Easy

Marketing a hospital, healthcare facility, or medical practice is different than sliding a flyer in a windshield wiper. Instead, doctors and marketers have to take a unique approach that sets them up as an authority and necessary, vital asset in any given area. Medical E-Marketing, then, is a given for any practice or hospital. Doing…

Quick and Easy Offline Marketing Strategies for Doctors

Quick and Easy Offline Marketing Strategies for Doctors

A lot of people disassociate marketing with medical practices because they are such a necessity. The healthcare industry, however, is highly competitive when it comes to convincing patients to go to one place or another. Competition between hospitals in a city, for example, is evident in TV ads, brochures, and other campaign strategies. While having…

Marketing Specialty Practices | A How-To for You

Marketing Specialty Practices | A How-To for You

Whether you’re a chiropractor, dentist, dermatologist, or plastic surgeon, you likely survive because of outside referrals. Unlike a primary care physician in a private practice or hospital doctors, specialists are usually only necessary when a doctor says so.  This isn’t always the case, of course, as evident by self-seeking patients. But having your practice on…

Top 3 Ways to Fail at Medical Marketing

Top 3 Ways to Fail at Medical Marketing

In today’s world of healthcare, doctors and medical practices are constantly battling market pressures and competition to keep their doors open. It’s a competitive industry, though few outsiders understand the full extent. Aside from providing excellent healthcare, saving lives, and improving the wellbeing of patients, practices depend on marketing to share their positives to bring…

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