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Category archive: Content Marketing

How To Write Killer Content for Blogs

How To Write Killer Content for Blogs

Smart businesses blog. There are several reasons for doing so, such as having topics to post on social media, increasing search engine awareness, and communicating with customers. Getting this content read and seen, however, requires you to know how to write killer content for blogs. To start with, blogs are much different than any other…

Getting Your Content Read by Google Using Authorship

Getting Your Content Read by Google Using Authorship

Google Authorship has undergone some major changes over the last few months. Originally, it was seen as a way for bloggers and Web writers to get their content ranked highly on search engines. While this is still the case, the effectiveness of Authorship was cut by Google’s algorithms, which put of an emphasis on quality…

How To Write Effective Content With Ease

How To Write Effective Content With Ease

Knowing how to write effective content is key for any business hoping to make it in the realm of online marketing. Content is used for positioning websites as authorities, generating hype on social media, and battling out competition. But between blogs, posts, articles, and website pages, creating spectacular content becomes a major challenge. So what…

Why WordPress Works for Businesses

Why WordPress Works for Businesses

WordPress is a powerful tool for creating blog-style websites. There are more than 75 million WordPress sites spread throughout the world and 409 million visitors every month. Between its functionality, ease of use, and diverse social media tie-ins, it’s easy to see why WordPress works for businesses. Blogging was originally a way for people to…

Boost Local Online Marketing With Cost-Effective Results

Boost Local Online Marketing With Cost-Effective Results

Marketers are plagued by how-to tutorials, shifts in the industry, Google algorithms, and other confusing factors. Local campaigning, however, is much simpler. Below are a few top strategies you can use to boost local online marketing efforts to generate more Web-based exposure and business through cost-effective methods. Sticking with Local Another issue small businesses have…

How To Engage Social Media Followers

How To Engage Social Media Followers

Knowing how to engage social media followers is a trick every business should care to learn. More followers means more readers, website visitors, customers, and people who are interested in learning more about your branded social media outlets. Boosting followership is advantageous to a company’s Facebook, Google+, Twitter, Pinterest, LinkedIn, Instagram, and other social profiles….

Dealing with Struggling Social Campaigns

Dealing with Struggling Social Campaigns

Social media is, as you’ve likely come to learn, an uphill battle. Not only are your competitors striving for the same likes, shares, and follows as you are, it is also a challenge to balance time and effort between Facebook, Twitter, Google+, LinkedIn, Instagram, and other online assets. Dealing with struggling social campaigns becomes a…

How to Combine Online Assets to Increase Marketing

How to Combine Online Assets to Increase Marketing

It isn’t easy for businesses to figure out how to combine online assets into one cohesive campaign. How can a short, 140-character Tweet help? What’s up with LinkedIn? Blogs, website-based articles…what’s the difference? Below, you’ll find a rundown on how to tie your Web marketing assets together to encourage likes, shares, visitors, and more business….

Tips, Trends, and Tutorials | How to Diversify Internet Marketing

Tips, Trends, and Tutorials | How to Diversify Internet Marketing

As you (hopefully) know, Internet marketing is capable of driving businesses in either a positive or negative direction. It isn’t easy to juggle social media accounts, blogs, websites, and paid advertisements all at once. Those that succeed, however, understand how to diversify Internet marketing techniques that fit their businesses’ needs. Below, you’ll find everything you…

13 Common Mistakes in Web Design

13 Common Mistakes in Web Design

It’s easy for companies to rush websites. Why? Because crafting a searchable, readable, and enjoyable website takes time and money. Making a quality website is, of course, one of the best ways for you to boost your company’s online reputation and traffic. Instead of investigating techniques for making the perfect site, here are 13 common…

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