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Category archive: Business Management

App Review: Free Invoicing Solutions from BizXpert

Like a lot of entrepreneurs, I had multiple reasons for launching my own business: I’m passionate about what I do and also about the opportunity to work autonomously, to be my own boss. I love marketing and I’m always excited to work with my customers, but there are certain aspects of business ownership that are,…

13 Common Mistakes in Web Design

13 Common Mistakes in Web Design

It’s easy for companies to rush websites. Why? Because crafting a searchable, readable, and enjoyable website takes time and money. Making a quality website is, of course, one of the best ways for you to boost your company’s online reputation and traffic. Instead of investigating techniques for making the perfect site, here are 13 common…

Boosting Patient Loyalty Leads to an Upswing in Referrals

Boosting Patient Loyalty Leads to an Upswing in Referrals

Upping your practice’s patient base isn’t outside the realm of possibility. A lot of doctors stick to the status quo and are comfortable with steady walk-ins from patients they’ve seen for 20 years.  However,  in today’s highly competitive healthcare field marketing the status quo isn’t enough to guarantee success. Boosting patient loyalty starts and ends…

4 Keys for a Successful Software Development Strategy

software development strategy

When deciding the most effective way to market your software, it’s important to not get caught up worrying about which software development life-cycle model (LCM) your team should chose. Instead, focus on something a little less concrete, your strategy as a whole. All of the different LCMs out today are great depending on what type…

10 Ways to Increase Software Sales

increase software sales

Contrary to popular opinion, even the best software does not sell itself. If you doubt it, simply look to the huge volumes of marketing dollars that Apple puts into its products; the same goes for Microsoft, and even Google. The bottom line is that, if you wish to increase software sales, it is going to…

10 Steps Toward a Successful Software Marketing Plan

software marketing plan

Launching a new software suite can be an exciting thing in the life of any development company—but sometimes, all of that excitement turns to frustration, as the software fails to make the impact hoped for. This is not necessarily because the software is somehow lacking, but because there is simply no prudent and strategic software…

Are You Losing Clients to a Poor Phone Answering Strategy?

Are You Losing Clients to a Poor Phone Answering Strategy?

Did you know that the first 7 seconds of your phone calls with clients is a fleeting instant where you can either win them over or lose them forever? We all know that first impressions count and now, there’s the research to back it up. For example, the New York University discovered that 11 major…

7 Common Small Business Management and Entrepreneurship FAILS

Small Business Management

Are you working in your small business—or are you actually working for it? The life of the small business owner is always going to be busy and cluttered with activity, yet just because you’ve got a lot on your plate does not necessarily mean you are effectively driving your business forward. There are a number…

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