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Local SEO Marketing: 6 Essential Solutions for Business Owners
For any given Google search, an astonishing 42 percent of all search engine users click the first listing that appears. For the second listing, that number is just eight percent—and it only drops off after that. What does that mean for small business owners, zealous to succeed in local SEO marketing? It means that, if…
Video Marketing for Business: Case Studies and Quick Tips
Video marketing for business purposes is critical in today’s increasingly content-centered, video-driven digital landscape—and if you doubt it, simply consider a few of the following facts. A product is 144 percent more likely to sell if it has an accompanying product video; consumers who watch a video are 85 percent times more likely to make…
Local SEO Optimization: 6 Must-Read Tips for Businesses & Brands
These days, all search is local—and businesses that wish to be found by online search engine users need to make local SEO optimization a priority. Just how important is local SEO optimization? Consider the following statistic: An overwhelming 88 percent of consumers who search for a local business call that business, or visit it in…
Ways to Increase Sales with Content Marketing: 6 Simple Solutions
Content marketing is all the rage these days, with more and more companies using content creation and social media to establish themselves as brands of authority and esteem. It is important to realize, however, that content marketing is not just about the business’ perception or the business owner’s ego; if your company is not seeing…
LinkedIn Marketing Strategy: 6 Tips for Savvy Business Owners
Social media lay people may regard LinkedIn as, primarily, a venue for networking and for career advancement—but smart business owners know better. They know that LinkedIn is nothing less than a critical tool for brand enhancement and lead generation. Indeed, when used properly, LinkedIn can actually be used to drive traffic to a company website…
How to Increase Sales for a Company: Tips for Paid & Organic Lead Generation
For business owners wondering how to increase sales for a company, the answer is fairly basic: Only by drawing leads into your sales funnel—either through your company website or through strategic landing pages—can a company hope to convert online traffic into actual customers and clients. There are two ways to do this, either through organic…
Increase Website Traffic in 5+1 Simple Steps
A good website functions as an around-the-clock sales representative, always there to showcase your products and services to leads and potential clients. No matter how great your website is, however—no matter how sleek the design, no matter how compelling the content—it matters very little if your website goes unseen. That’s why it is so pivotal…
Free Webinar to Cover Major Marketing Money-Wasters
7 Deadly Things That You Should Be Aware of in Your Marketing If You Don’t Want To Waste Your Money In today’s business environment, most companies have an understanding of just how important digital marketing is for generating leads and boosting sales. Digital marketing may be important, then, but that hardly means that all online…
How to Increase Sales Revenue: 7 Strategies for Smart Marketing
In many ways, sales departments and marketing teams are working toward the same, common goal—that is, they both want to know how to increase sales revenue. A smart and strategic online marketing campaign can prove highly effective in the pursuit of this goal—and cost-effective, to boot. For businesses wondering how to increase sales revenue, then,…
7 KILLER Tips to Increase Sales in Restaurants
How is possible for restaurateurs to increase their sales, in this digital age? Here’s a clue: Research suggests that, prior to dining out, an astonishing 89 percent of all consumers will head to the Internet to do some research—using Google or Bing to locate restaurant websites, reviews, and online menus. To increase sales in restaurants,…